Technically speaking, however, Gfycat’s GIFs aren’t actually. Gfycat itself, meanwhile, is an up-and-coming GIF creation and sharing service, which today counts 75 million monthly actives on and off platform, and users who view over 1.5 billion GIFs monthly. This, in part, is due to how Rogers listened and responded to user feedback while rolling out updates over the years. What makes the app appealing to Gfycat is the fact that it’s fairly simple to use, despite its comprehensive feature set. Rogers had originally built the app in 2011 as a side project, but later focused on it full-time as it grew in popularity among the paid apps.
#MAC GIF BREWERY SOFTWARE#
In addition to the acquisition of the IP itself, Gfycat is also bringing on GIF Brewery’s creator Patrick Rogers, who is joining the startup’s Mountain View team where he will working making the software work with Gfycat. When editing is complete, the GIF can be shared on iMessage or Mail, and now, it will be able to be uploaded to Gfycat, too, as a part of its new integration. They can then resize and crop the video, set their desired frame rate, apply image filters, and add multiple captions or overlay images. The Mac software works by having users first make a screen recording using either their webcam or by importing a video file.
That’s not a massive user base, but it is one that’s explicitly devoted to the process of content creation – something Gfycat can take advantage of in terms of fleshing out its own collection of original GIFs. It was also among the top 60 paid apps overall in the U.S. The GIF Brewery app, which lets users create, edit and share GIFs from their Mac, has seen over 110,000 downloads to date, and is ranked at the number 5 paid Photo & Video app in the U.S. Gfycat, fresh off its $10 million seed round and debut of its first mobile app for texting and editing its own flavor of GIFs, announced today that it’s acquiring the Mac desktop application GIF Brewery in an effort at expanding its GIF creation capabilities.
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